clutch collective was founded by Elizabeth DeMaso, a seasoned
marketing executive with an entrepreneurial spirit. Simply put,
she is a results-based marketer who thrives on distinguishing
and celebrating a brand’s particular point of difference.
After graduating from Syracuse University’s S.I. Newhouse School
of Public Communications, Elizabeth began her career in business
development. This role gave her the opportunity to work on a wide
range of categories, all in a fast-paced, highly competitive environment
with no margin for error. Her years of experience in that capacity paved
the way to senior level assignments in strategic and account
Working with prominent retail clients such as jcpenney, Mitsubishi Motors,
Bank of America, Domino’s Pizza and Verizon Wireless, Elizabeth established
her foundation of accountability to the bottom line. Combining that ethos with
clients in the luxury, beauty and fashion arenas, Elizabeth fuses the
science of business results with the art of emotion-evoking advertising.
During her tenure at agencies like Deutsch, Hill Holliday and Saatchi & Saatchi,
her performance contributed to multiple “Agency of the Year” accolades, as well
as being named a “Woman to Watch” by Advertising Age and LuxuryDaily.com.
Her favorite clients are those who possess the strength to declare a clear brand
point of view, but remain flexible in the expression of their brand – thus staying
relevant to the ever-changing consumer.